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AUM

$7+ billion deployed across Detroit & Cleveland

Principals

4

Principal Net Worth

$34.3B

Founded

2007

Data Flags

None - Net worth via Forbes ($34.3B, #25); Rocket Companies public filings verified; 20,000+ employees; team LinkedIn current; Giving Pledge (2012) confirmed

Rock Ventures Research

SFOHigh Confidence

Detroit, Michigan

Last verified: Jan 17, 2026

Details

Website
rock.com
Phone
Not publicly available
Source of Wealth
Finance (Quicken Loans / Rocket Mortgage)
Assets Under Management
$7+ billion deployed across Detroit & Cleveland
Source File
research/organizations/rock-ventures.md
UID
fo-rock-ventures

Also Known As

Rock VenturesRock Family of CompaniesRock HoldingsROCKDan Gilbert Family OfficeGilbert Family OfficeQuicken Loans Family Office

Principals (4)

Dan GilbertFounder & ChairmanOWNS
$34.3B
Jennifer GilbertGilbert Family FoundationOWNS
Nick GilbertCleveland Cavaliers ambassadorOWNS
(4 other children)-OWNS

Team Members (4)

Bill EmersonVice Chairman, Rock Holdings
WORKS_AT
Dan GilbertFounder & Chairman
WORKS_AT
Jay FarnerCEO, Rocket Companies
WORKS_AT
Matt CullenCEO, Bedrock
WORKS_AT

Related Entities (3)

ROCKSubsidiary

Connects Family of Companies to "For More Than Profit" philosophy

Rock Holdings Inc.Holding Company

Parent holding company

Rock VenturesSubsidiary

Family office / Holding company (founded 2007)

Known Associates (2)

Detroit Venture Partners

VC arm for startups

StockX

Co-founded with Josh Luber

Relationship Strength

Loading relationships...

Sources (8)

Changelog

  • 2025-12-11Verified all information current, confirmed Dan Gilbert Forbes 400 status and Giving Pledge signatory (2012)
  • 2025-12-10Initial research file created
  • 2025-12-26Added comprehensive team: Rocket Companies C-Suite (Varun Krishna CEO, Bill Emerson President, Brian Brown CFO, Heather Lovier COO, 10+ executives), Bedrock (Jared Fleisher President becoming CEO 2026, Kofi Bonner retiring), Cleveland Cavaliers (Nic Barlage CEO Rock Entertainment, Koby Altman President Basketball Ops), Gilbert Family Foundation (Laura Grannemann ED)

Engagement & Preferences