AUM
Unknown
Principals
1
Data Flags
Bass Pro Shops founder, major conservation philanthropist
Morris Family Office (Bass Pro Shops)
SFOHigh ConfidenceSpringfield, Missouri
Last verified: Jan 16, 2026
Details
- Website
- Unknown
- Source of Wealth
- Retail (Bass Pro Shops)
- Assets Under Management
- Unknown
- Source File
- research/organizations/morris-family-office.md
- UID
- fo-morris-family-office
Also Known As
Johnny Morris Family OfficeJohn Morris Family OfficeMorris CapitalBass Pro Shops
Principals (1)
Team Members (3)
Related Entities (6)
Bass Pro ShopsSubsidiary
Outdoor retail chain ($8.1B sales)
Big Cedar LodgeSubsidiary
Wilderness resort
Cabela'sSubsidiary
Outdoor retail chain (acquired 2017 for $4B)
Dogwood Canyon Nature ParkSubsidiary
Nature preserve
Morris Family FoundationFoundation
Philanthropic arm
Wonders of Wildlife Museum & AquariumSubsidiary
Conservation attraction
Relationship Strength
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Sources (6)
- )
- https://www.forbes.com/profile/john-morris/
- https://www.417mag.com/issues/november-2014/the-johnny-morris-story/
- https://assetshare.basspro.com/content/dam/bps-general-assets/web/sitelets/jlm-bio/12519-jlm-bio-2/site-images/JLM-bio.pdf
- https://mosportshalloffame.com/inductees/johnny-morris/
- https://www.harbourvest.com/about-us/team/john-morris/
Changelog
- 2026-01-15Auto-generated from principal John Morris
- 2026-01-16Enriched with full biography, 1972 founding story, Cabela's acquisition ($4B), $8.1B sales, conservation initiatives (Wonders of Wildlife, Dogwood Canyon)