AUM
$2B+ (estimated based on Minor International stake)
Principals
2
Principal Net Worth
$1.3B
Data Flags
Wealth managed through Minor International holdings
Heinecke Family Office
SFOHigh ConfidenceBangkok, Thailand
Last verified: Jan 17, 2026
Details
- Website
- https://www.minor.com
- Source of Wealth
- Hospitality, Food & Beverage, Retail
- Assets Under Management
- $2B+ (estimated based on Minor International stake)
- Source File
- research/organizations/heinecke-family-office.md
- UID
- fo-heinecke-family-office
Also Known As
William Heinecke Family OfficeBill Heinecke Family OfficeHeinecke CapitalMinor Group
Related Entities (5)
Heinecke FoundationFoundation
Minor FoodSubsidiary
Restaurant chains including The Pizza Company, Sizzler, Dairy Queen
Minor HotelsSubsidiary
Hotel brands including Anantara, NH Hotels, Tivoli
Minor International PCLSubsidiary
(SET: MINT) - Publicly traded hospitality conglomerate
Minor LifestyleSubsidiary
Retail and distribution
Relationship Strength
Loading relationships...
Sources (6)
- (Forbes Thailand #19)
- https://www.forbes.com/sites/jonathanburgos/2025/10/24/billionaire-william-heineckes-minor-international-aims-to-raise-15-billion-by-listing-hotel-reit-in-singapore-in-2026/
- ($1.85B)
- https://en.wikipedia.org/wiki/William_Heinecke
- https://hotelsmag.com/news/hotels-corporate-hotelier-of-the-world-william-heinecke/
- https://www.minor.com
Changelog
- 2026-01-17Upgraded to High confidence - verified net worth across Forbes and BJT Online; added Singapore REIT news (Oct 2025)
- 2026-01-16Enriched with biography, career history, net worth with source, Minor International details, entities
- 2026-01-15Auto-generated from principal William Heinecke