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AUM

Not disclosed

Principals

2

Principal Net Worth

$1.9B

Data Flags

Brazilian media and fintech fortune; Grupo Folha/PagSeguro

Frias Family Office (PagSeguro/Folha)

SFOHigh Confidence

Sao Paulo, Brazil

Last verified: Jan 16, 2026

Details

Website
Unknown
Source of Wealth
Media & Fintech (Grupo Folha, PagSeguro)
Assets Under Management
Not disclosed
Source File
research/organizations/frias-family-office.md
UID
fo-frias-family-office

Also Known As

Luiz Frias Family OfficeFrias CapitalFolha Family OfficePagSeguro Family Office

Principals (2)

Luiz FriasChairman, Grupo Folha; Founder, PagSeguroOWNS
$1.9B
TBD-OWNS

Team Members (5)

Acuity KnowledgeTitle TBD
WORKS_AT
Excellence InsiderTitle TBD
WORKS_AT
Finance ViceTitle TBD
WORKS_AT
Walter SallesTitle TBD
WORKS_AT
Yar AduaTitle TBD
WORKS_AT

Related Entities (7)

Folha de Sao PauloSubsidiary

Major Brazilian newspaper

Frias Charitable TrustTrust
Frias Family FoundationFoundation
Frias Legacy TrustTrust
Grupo FolhaSubsidiary

Media conglomerate

PagSeguro Digital / PagBankSubsidiary

(NYSE: PAGS) - Brazilian fintech/payments

UOL (Universo Online)Subsidiary

Internet portal

Relationship Strength

Loading relationships...

Sources (5)

Changelog

  • 2026-01-16VERIFIED to High. Added multiple net worth sources (Insider Monkey $1.9B, Bloomberg Linea $1.3B). Two sources on net worth verified.
  • 2026-01-16Enriched with principal biography, PagSeguro founding (2006), NYSE IPO (2018), Grupo Folha media holdings, UOL portal. Corrected AUM (was incorrectly $7.8B). Updated confidence to Medium.
  • 2026-01-15Auto-generated from principal Luiz Frias

Engagement & Preferences