AUM

$3B

Principals

2

Principal Net Worth

$5.1B

Data Flags

LinkedIn verified, Giving Pledge signatory (2011); Net worth verified multiple sources

DeJoria Family Office

SFOHigh Confidence

Beverly Hills, CA

Last verified: Jan 17, 2026

Details

Website
Unknown
Source of Wealth
Fashion & Retail
Assets Under Management
$3B
Source File
research/organizations/dejoria-family-office.md
UID
fo-dejoria-family-office

Also Known As

John Paul DeJoria Family OfficeDeJoria Capital

Relationship Strength

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Changelog

  • 2026-01-17VERIFICATION - Upgraded to High confidence. Net worth verified $3.0-3.3B (multiple sources). Added Giving Pledge 2011, birth date (Apr 13, 1944), Patron sale to Bacardi $5.1B (2018), House of Blues founding, ROKiT Group (2018), Paul Mitchell $900M revenue. Previous $2.7B was slightly low.
  • 2026-01-15Added LinkedIn URL, corrected industry (Consumer Products not Fashion), added background
  • 2026-01-15Auto-generated from principal John Paul DeJoria

Engagement & Preferences